In 2018, newspaper advertising made up 31.6 percent of total advertising spend in Malaysia. In 2020, the share of newspaper ad spend was forecasted to decrease to 27.7 percent. The decline in ad spend share for newspapers is largely due to the rise in readership of digital newspapers, and decline in readership for print media.
Newspaper advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020
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Dentsu Aegis Network. (February 1, 2019). Newspaper advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/1043192/malaysia-newspaper-advertising-spending-share/
Dentsu Aegis Network. "Newspaper advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/1043192/malaysia-newspaper-advertising-spending-share/
Dentsu Aegis Network. (2019). Newspaper advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/1043192/malaysia-newspaper-advertising-spending-share/
Dentsu Aegis Network. "Newspaper Advertising Expenditure as Share of Total Advertising Expenditure in Malaysia in 2018, with a Forecast for 2019 and 2020." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1043192/malaysia-newspaper-advertising-spending-share/
Dentsu Aegis Network, Newspaper advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 Statista, https://www.statista.com/statistics/1043192/malaysia-newspaper-advertising-spending-share/ (last visited March 11, 2025)
Newspaper advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1043192/malaysia-newspaper-advertising-spending-share/
