In 2018, television advertising made up 17.3 percent of total advertising spend in Malaysia. It was forecasted that the share of television advertising spending would increase slightly to 17.6 percent in 2020. Despite the forecasted growth, television ad spend has been impacted by the significant and continued growth in digital advertising expenditure.
Television advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020
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Dentsu Aegis Network. (February 1, 2019). Television advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1043185/malaysia-television-advertising-spending-share/
Dentsu Aegis Network. "Television advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1043185/malaysia-television-advertising-spending-share/
Dentsu Aegis Network. (2019). Television advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1043185/malaysia-television-advertising-spending-share/
Dentsu Aegis Network. "Television Advertising Expenditure as Share of Total Advertising Expenditure in Malaysia in 2018, with a Forecast for 2019 and 2020." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1043185/malaysia-television-advertising-spending-share/
Dentsu Aegis Network, Television advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 Statista, https://www.statista.com/statistics/1043185/malaysia-television-advertising-spending-share/ (last visited November 21, 2024)
Television advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1043185/malaysia-television-advertising-spending-share/
