In a survey conducted in 2017, 59 percent of global advertisers said their Facebook and Instagram advertising activities were handled by employees of the company, while 18 percent chose to outsource these to an outside agency. All in all, the majority of digital advertising channels were handled in-house.
Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers worldwide as of November 2017
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Salesforce Research. (January 18, 2018). Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers worldwide as of November 2017 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1043170/digital-ad-channel-in-house-and-outsourced-worldwide/
Salesforce Research. "Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers worldwide as of November 2017." Chart. January 18, 2018. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1043170/digital-ad-channel-in-house-and-outsourced-worldwide/
Salesforce Research. (2018). Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers worldwide as of November 2017. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1043170/digital-ad-channel-in-house-and-outsourced-worldwide/
Salesforce Research. "Share of In-house Vs. Outsourced Responsibility for Digital Advertising Channels According to Advertisers Worldwide as of November 2017." Statista, Statista Inc., 18 Jan 2018, https://www.statista.com/statistics/1043170/digital-ad-channel-in-house-and-outsourced-worldwide/
Salesforce Research, Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers worldwide as of November 2017 Statista, https://www.statista.com/statistics/1043170/digital-ad-channel-in-house-and-outsourced-worldwide/ (last visited December 24, 2024)
Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers worldwide as of November 2017 [Graph], Salesforce Research, January 18, 2018. [Online]. Available: https://www.statista.com/statistics/1043170/digital-ad-channel-in-house-and-outsourced-worldwide/
