In 2018, newspaper advertising made up the largest share of ad spend in Malaysia, at 31.6 percent, while total digital media ad spend came in second at 28.6 percent. Newspaper ad spend was however predicted to decline in the next two years, with digital ad spend predicted to overtake newspaper ad spend in 2019.
Share of total advertising expenditure in Malaysia in 2018, by type of media
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Dentsu Aegis Network. (February 1, 2019). Share of total advertising expenditure in Malaysia in 2018, by type of media [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1043163/malaysia-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network. "Share of total advertising expenditure in Malaysia in 2018, by type of media." Chart. February 1, 2019. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1043163/malaysia-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network. (2019). Share of total advertising expenditure in Malaysia in 2018, by type of media. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1043163/malaysia-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network. "Share of Total Advertising Expenditure in Malaysia in 2018, by Type of Media." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1043163/malaysia-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network, Share of total advertising expenditure in Malaysia in 2018, by type of media Statista, https://www.statista.com/statistics/1043163/malaysia-share-of-total-advertising-spending-by-media/ (last visited November 19, 2024)
Share of total advertising expenditure in Malaysia in 2018, by type of media [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1043163/malaysia-share-of-total-advertising-spending-by-media/
