Preferred content formats according to B2B marketers worldwide 2018

Published by Statista Research Department, Dec 10, 2024
In a December 2018 survey of global B2B marketing professionals, 55.9 percent of respondents considered third party analysis as the most valuable content format for their decision-making process. Video content came a close second, being the preferred content format for 52 percent of global marketers.

Preferred content formats according to B2B marketing professionals worldwide as of December 2018

CharacteristicShare of respondents
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Showing entries 1 to 9 (9 entries in total)
Statistic: Preferred content formats according to B2B marketing professionals worldwide as of December 2018

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Release date

February 2019

Region

Worldwide

Survey time period

December 2018

Number of respondents

204 respondents

Supplementary notes

Question: What content formats do you find most valuable or interesting?

Citation formats
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