Malaysia's total advertising expenditure contracted by one percent in 2018, but was predicted to grow positively in 2019 and 2020. A decrease in 2018 happened as a result of the unanticipated short campaign period for the 2018 General Election advertising which had earlier been predicted to increase ad spend.
Total advertising expenditure growth in Malaysia in 2018, with a forecast for 2019 and 2020
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Dentsu Aegis Network. (February 1, 2019). Total advertising expenditure growth in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1043099/malaysia-total-advertising-spending-growth/
Dentsu Aegis Network. "Total advertising expenditure growth in Malaysia in 2018, with a forecast for 2019 and 2020 ." Chart. February 1, 2019. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1043099/malaysia-total-advertising-spending-growth/
Dentsu Aegis Network. (2019). Total advertising expenditure growth in Malaysia in 2018, with a forecast for 2019 and 2020 . Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1043099/malaysia-total-advertising-spending-growth/
Dentsu Aegis Network. "Total Advertising Expenditure Growth in Malaysia in 2018, with a Forecast for 2019 and 2020 ." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1043099/malaysia-total-advertising-spending-growth/
Dentsu Aegis Network, Total advertising expenditure growth in Malaysia in 2018, with a forecast for 2019 and 2020 Statista, https://www.statista.com/statistics/1043099/malaysia-total-advertising-spending-growth/ (last visited November 19, 2024)
Total advertising expenditure growth in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1043099/malaysia-total-advertising-spending-growth/
