In a December 2018 survey, 51 percent of global marketing professionals considered the prospective vendor's content to be very important in their decision-making process. On the contrary, 7.4 percent of respondents did not consider vendor-supplied content to be of importance.
Importance of content in the buying journey according to B2B marketing professionals worldwide as of December 2018
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Importance of content in the buying journey according to B2B marketing professionals worldwide as of December 2018
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PathFactory. (February 28, 2019). Importance of content in the buying journey according to B2B marketing professionals worldwide as of December 2018 [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1042991/importance-content-buying-process-b2b-marketers-worldwide/
PathFactory. "Importance of content in the buying journey according to B2B marketing professionals worldwide as of December 2018." Chart. February 28, 2019. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1042991/importance-content-buying-process-b2b-marketers-worldwide/
PathFactory. (2019). Importance of content in the buying journey according to B2B marketing professionals worldwide as of December 2018. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1042991/importance-content-buying-process-b2b-marketers-worldwide/
PathFactory. "Importance of Content in The Buying Journey According to B2b Marketing Professionals Worldwide as of December 2018." Statista, Statista Inc., 28 Feb 2019, https://www.statista.com/statistics/1042991/importance-content-buying-process-b2b-marketers-worldwide/
PathFactory, Importance of content in the buying journey according to B2B marketing professionals worldwide as of December 2018 Statista, https://www.statista.com/statistics/1042991/importance-content-buying-process-b2b-marketers-worldwide/ (last visited April 26, 2025)
Importance of content in the buying journey according to B2B marketing professionals worldwide as of December 2018 [Graph], PathFactory, February 28, 2019. [Online]. Available: https://www.statista.com/statistics/1042991/importance-content-buying-process-b2b-marketers-worldwide/
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