In 2021, direct response advertising accounted for 52 percent of the total podcast advertising revenue in the United States. On the other hand, only three percent of podcast advertising revenue was generated by branded content ads.
Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type
Characteristic
Direct response ad
Brand awareness ad
Branded content
Product placement
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (May 9, 2022). Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.). "Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type." Chart. May 9, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.). (2022). Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.). "Distribution of Podcast Advertising Revenue in The United States from 2016 to 2021, by Campaign Type." Statista, Statista Inc., 9 May 2022, https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.), Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type Statista, https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/ (last visited July 22, 2024)
Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type [Graph], IAB (U.S.), May 9, 2022. [Online]. Available: https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/