Podcast advertising revenue share in the U.S. 2016-2021, by campaign type

Published by
Michele Majidi,
Mar 20, 2024
In 2021, direct response advertising accounted for 52 percent of the total podcast advertising revenue in the United States. On the other hand, only three percent of podcast advertising revenue was generated by branded content ads.

Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type

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Release date

May 2022

Region

United States

Survey time period

2016 to 2021

Supplementary notes

Data prior to 2019 extracted from previous reports.

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Statistics on " Podcast advertising in the United States "

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Overview

6

Leading players

7

Marketer usage and insights

6

Consumer insights

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Further related statistics

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Advertising in BeneluxAdvertising in EuropeDigital advertising in EuropeSocial media advertising and marketing in the NetherlandsSocial media advertising and marketing in Belgium
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