In 2021, direct response advertising accounted for 52 percent of the total podcast advertising revenue in the United States. On the other hand, only three percent of podcast advertising revenue was generated by branded content ads.
Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type
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IAB (U.S.). (May 9, 2022). Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.). "Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type." Chart. May 9, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.). (2022). Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.). "Distribution of Podcast Advertising Revenue in The United States from 2016 to 2021, by Campaign Type." Statista, Statista Inc., 9 May 2022, https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
IAB (U.S.), Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type Statista, https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/ (last visited December 30, 2024)
Distribution of podcast advertising revenue in the United States from 2016 to 2021, by campaign type [Graph], IAB (U.S.), May 9, 2022. [Online]. Available: https://www.statista.com/statistics/1042901/share-podcast-ad-revenue-by-campaign-type-us/
