UK consumer preference of brand interaction frequency in 2019

Published by
Tugba Sabanoglu,
Oct 19, 2021
Consumers in the United Kingdom (UK) would like to hear about offers from brands after purchasing from them, but not that often. According to the results of a 2019 survey carried out by Attest, a quarter of both millennials and Gen Zers wanted to hear from brands once a week. For the majority of Boomers, on the other hand, once a month was frequent enough.

How often should a company email you about offers after you’ve purchased something from them?

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Release date

June 2019

Region

United Kingdom

Survey time period

March 29 to April 2, 2019

Number of respondents

1,000*

Supplementary notes

* The source adds the following note: "The 1000 respondent sample is nationally representative of the UK’s working age population, in terms of age, gender and home location."

The generational definitions are: Gen Z: Aged 18-24; Millennials: Aged 25-39; Gen X: Aged 40-54; Boomers: Aged 55-64

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