Mobile phone market share held by vendors in Poland 2019-2024

As of February 2024, Samsung and Xiaomi were the most popular mobile devices in Poland. Together these brands possessed over half of the Polish market share. Other places were taken by Apple and Motorola, while Realme was ranked fifth.

Mobile device operators

In 2023, there were almost 28 million smartphone users in Poland, nearly twice as many as in 2019. Moreover, the number of smartphone users is expected to grow to over 32 million by 2027. In 2022, P4 (Play) was one of the leaders in the number of mobile telephony users, with a 30 percent market share, followed by Orange with 27 percent. In terms of revenues, Orange was the leader among mobile operators, with almost one-third of Poland's mobile telephony revenues. The next position was taken by Polkomtel, with a 26 percent share in mobile telephony revenues in 2022.

Mobile applications

In 2023, mobile applications were very popular among mobile users. The leader among mobile applications was the Google app, which had almost 22 million users. The next places were taken by Facebook app and Messenger app. Additionally, Poles often used mobile applications to communicate with family and friends. In 2022, the most popular was Messenger on Facebook. In that year, 86 percent of Poles used Messenger to communicate with others. The second place was taken by WhatsApp, which was used by 54 percent of respondents. In recent years it has become increasingly popular to watch TV series on phone applications. In 2023, the most popular free mobile application was the online shopping platform - Temu.