Main information sources Korean skincare products among consumers Philippines 2021

Published by
Christy Balita,
Nov 2, 2021
In a July 2021 survey conducted by Rakuten Insight, social media beauty influencers were the primary source of information on the latest Korean beauty skincare products among 65 percent of respondents in the Philippines. Another primary information source for the respondents was online advertisements.

Main information sources on the latest Korean beauty skincare products and trends among consumers in the Philippines in 2021

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Release date

October 2021

Region

Philippines

Survey time period

July 8 to July 30, 2021

Number of respondents

5,683 respondents

Age group

16 years and older

Special properties

Filipino consumers

Method of interview

Online survey

Supplementary notes

Original question: Where do you usually get information on the latest Korean Beauty skincare products and trends from?

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