Main reasons for not using Korean beauty products among consumers Philippines 2021

Published by
Christy Balita,
Nov 2, 2021
In a July 2021 survey conducted by Rakuten Insight, about 50 percent of Filipino respondents stated that the existence of too many different types of Korean beauty products was keeping them from using it. There were also too many steps involved in Korean skincare routines according to the respondents.

Main reasons for not using Korean beauty products over other commercial beauty products among consumers in the Philippines in 2021

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Release date

October 2021

Region

Philippines

Survey time period

July 8 to July 30, 2021

Number of respondents

2,620 respondents

Age group

16 years and older

Special properties

Filipino consumers

Method of interview

Online survey

Supplementary notes

Original question: Please choose the reason (s) why you do not use Korean beauty skincare products? (choose up to three options)

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