Influencing factors to try Korean skincare products among females in Taiwan 2021

Published by
Xin Ou,
Feb 23, 2024
According to a survey conducted by Rakuten Insight in July 2021, 54 percent of female respondents in Taiwan stated that positive recommendations from family and friends would influence them to try a Korean skincare product. Another leading information source used by respondents was online advertisements.

Main factors that would influence female consumers to try Korean beauty skincare products in Taiwan as of July 2021

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Release date

October 2021

Region

Taiwan

Survey time period

July 8 to 30, 2021

Number of respondents

6,771 respondents

Age group

16 years and older

Special properties

among female respondents

Method of interview

Online survey

Supplementary notes

Original question:
What would influence you to try a Korean beauty skincare product?

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