Influencing factors to try Korean skincare products among females in Hong Kong 2021

Published by
Xin Ou,
Feb 23, 2024
According to a survey conducted by Rakuten Insight in July 2021, around 50 percent of female respondents in Hong Kong stated that positive recommendations from family and friends influenced them to try a Korean skincare product. Within the same survey, around 35 percent of female respondents said that positive reviews online from beauty stores and websites selling Korean beauty products made them try certain Korean skincare products.

Main factors that would influence female consumers to try Korean beauty skincare products in Hong Kong as of July 2021

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Release date

October 2021

Region

Hong Kong

Survey time period

July 8 to 30, 2021

Number of respondents

2,419 respondents

Age group

16 years and older

Special properties

among female respondents

Method of interview

Online survey

Supplementary notes

Original question:
What would influence you to try a Korean beauty skincare product?

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