Influencing factors to try Korean skincare products among females in China 2021

Published by
Xin Ou,
Feb 23, 2024
According to a survey conducted by Rakuten Insight in July 2021, 62 percent of female respondents in China stated that positive reviews from their favorite beauty blogger, vlogger and Instagrammer influenced them to try a Korean skincare product. Another leading information source used by female respondents from China was online advertisements.

Main factors that would influence female consumers to try Korean beauty skincare products in China as of July 2021

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Release date

October 2021

Region

China

Survey time period

July 8 to 30, 2021

Number of respondents

3,053 respondents

Age group

16 years and older

Special properties

among female respondents

Method of interview

Online survey

Supplementary notes

Original question:
What would influence you to try a Korean beauty skincare product?

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