Main information channels on Korean skincare products among females in Taiwan 2021

Published by
Xin Ou,
Feb 23, 2024
According to a survey conducted by Rakuten Insight in July 2021, 67 percent of female respondents in Taiwan who use K-beauty products usually get their information on the latest Korean skincare products and trends from social media beauty influencers. Another leading information source that respondents used to find out about Korean skincare products was online advertisements.

Main information sources on the latest Korean beauty skincare products and trends among female consumers in Taiwan as of July 2021

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Release date

October 2021

Region

Taiwan

Survey time period

July 8 to 30, 2021

Number of respondents

3,073 respondents

Age group

16 years and older

Special properties

among female respondents who use Korean beauty products

Method of interview

Online survey

Supplementary notes

Original question:
Where do you usually get information on the latest Korean beauty skincare products and trends from?

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