In 2018, television advertising made up the largest share of ad spend in Indonesia, at 54.1 percent, while digital ad spend made up 21 percent of total ad spend. Digital media ad spend in Indonesia is increasing in importance, and grew by 18 percent in 2018.
Share of total advertising expenditure in Indonesia in 2018 with projections for 2019 and 2020, by type of media
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Dentsu Aegis Network. (February 1, 2019). Share of total advertising expenditure in Indonesia in 2018 with projections for 2019 and 2020, by type of media [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1042310/indonesia-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network. "Share of total advertising expenditure in Indonesia in 2018 with projections for 2019 and 2020, by type of media." Chart. February 1, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1042310/indonesia-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network. (2019). Share of total advertising expenditure in Indonesia in 2018 with projections for 2019 and 2020, by type of media. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1042310/indonesia-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network. "Share of Total Advertising Expenditure in Indonesia in 2018 with Projections for 2019 and 2020, by Type of Media." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1042310/indonesia-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network, Share of total advertising expenditure in Indonesia in 2018 with projections for 2019 and 2020, by type of media Statista, https://www.statista.com/statistics/1042310/indonesia-share-of-total-advertising-spending-by-media/ (last visited December 22, 2024)
Share of total advertising expenditure in Indonesia in 2018 with projections for 2019 and 2020, by type of media [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1042310/indonesia-share-of-total-advertising-spending-by-media/
