In 2018, television advertising made up the largest share of ad spend in Indonesia, at 54.1 percent, while digital ad spend made up 21 percent of total ad spend. Digital media ad spend in Indonesia is increasing in importance, and grew by 18 percent in 2018.
Share of total advertising expenditure in Indonesia in 2018 with projections for 2019 and 2020, by type of media
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu Aegis Network. (February 1, 2019). Share of total advertising expenditure in Indonesia in 2018 with projections for 2019 and 2020, by type of media [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1042310/indonesia-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network. "Share of total advertising expenditure in Indonesia in 2018 with projections for 2019 and 2020, by type of media." Chart. February 1, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1042310/indonesia-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network. (2019). Share of total advertising expenditure in Indonesia in 2018 with projections for 2019 and 2020, by type of media. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1042310/indonesia-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network. "Share of Total Advertising Expenditure in Indonesia in 2018 with Projections for 2019 and 2020, by Type of Media." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1042310/indonesia-share-of-total-advertising-spending-by-media/
Dentsu Aegis Network, Share of total advertising expenditure in Indonesia in 2018 with projections for 2019 and 2020, by type of media Statista, https://www.statista.com/statistics/1042310/indonesia-share-of-total-advertising-spending-by-media/ (last visited November 21, 2024)
Share of total advertising expenditure in Indonesia in 2018 with projections for 2019 and 2020, by type of media [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/1042310/indonesia-share-of-total-advertising-spending-by-media/
