Voice activated speaker ownership rates decline as one moves from AB to DE of the NRS social grade. While ownership levels are lower in the DE classification they are not non-existent, with 7 percent of respondents from the DE grade owning a smart speaker.
Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade
(in percentage)
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Ipsos MORI. (March 27, 2019). Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade (in percentage) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/
Ipsos MORI. "Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade (in percentage)." Chart. March 27, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/
Ipsos MORI. (2019). Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade (in percentage). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/
Ipsos MORI. "Voice Activated (Smart) Speaker Ownership in Great Britain (Gb) during First Quarter 2019, by Nrs Social Grade (in Percentage)." Statista, Statista Inc., 27 Mar 2019, https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/
Ipsos MORI, Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade (in percentage) Statista, https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/ (last visited December 22, 2024)
Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade (in percentage) [Graph], Ipsos MORI, March 27, 2019. [Online]. Available: https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/
