Voice activated speaker ownership rates decline as one moves from AB to DE of the NRS social grade. While ownership levels are lower in the DE classification they are not non-existent, with 7 percent of respondents from the DE grade owning a smart speaker.
Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade
(in percentage)
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Ipsos MORI. (March 27, 2019). Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade (in percentage) [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/
Ipsos MORI. "Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade (in percentage)." Chart. March 27, 2019. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/
Ipsos MORI. (2019). Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade (in percentage). Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/
Ipsos MORI. "Voice Activated (Smart) Speaker Ownership in Great Britain (Gb) during First Quarter 2019, by Nrs Social Grade (in Percentage)." Statista, Statista Inc., 27 Mar 2019, https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/
Ipsos MORI, Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade (in percentage) Statista, https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/ (last visited November 12, 2024)
Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2019, by NRS social grade (in percentage) [Graph], Ipsos MORI, March 27, 2019. [Online]. Available: https://www.statista.com/statistics/1042216/voice-activated-speaker-ownership-rate-by-gender/
