Internet advertising was the largest advertising segment in Russia, with a revenue of 266.5 billion Russian rubles in 2020. Within internet advertising, desktop ads brought more earnings than ads on mobile devices. The revenue of cinema advertising, measured at approximately 0.7 billion Russian rubles in 2020, was forecast to increase to 1.2 billion Russian rubles in 2025.
Revenue of the advertising market in Russia in 2020 with a forecast until 2025, by segment
(in billion Russian rubles)
*Forecast.
The forecast figure for desktop internet advertising in 2025 was calculated manually by deducting the forecast mobile internet advertising revenue from the total forecast internet advertising revenue.
Figures have been rounded.
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PwC. (January 20, 2022). Revenue of the advertising market in Russia in 2020 with a forecast until 2025, by segment (in billion Russian rubles) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1042207/russia-advertising-market-turnover-by-channel/
PwC. "Revenue of the advertising market in Russia in 2020 with a forecast until 2025, by segment (in billion Russian rubles)." Chart. January 20, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1042207/russia-advertising-market-turnover-by-channel/
PwC. (2022). Revenue of the advertising market in Russia in 2020 with a forecast until 2025, by segment (in billion Russian rubles). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1042207/russia-advertising-market-turnover-by-channel/
PwC. "Revenue of The Advertising Market in Russia in 2020 with a Forecast until 2025, by Segment (in Billion Russian Rubles)." Statista, Statista Inc., 20 Jan 2022, https://www.statista.com/statistics/1042207/russia-advertising-market-turnover-by-channel/
PwC, Revenue of the advertising market in Russia in 2020 with a forecast until 2025, by segment (in billion Russian rubles) Statista, https://www.statista.com/statistics/1042207/russia-advertising-market-turnover-by-channel/ (last visited November 21, 2024)
Revenue of the advertising market in Russia in 2020 with a forecast until 2025, by segment (in billion Russian rubles) [Graph], PwC, January 20, 2022. [Online]. Available: https://www.statista.com/statistics/1042207/russia-advertising-market-turnover-by-channel/
