Younger generations are more likely to own a voice activated speaker in Great Britain, as of the first quarter of 2020. 23 percent of respondents under 55 years old reported owning such a device, in comparison to only 12 percent smart speaker ownership in 55+ age group.
Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2020, by age
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Rate of ownership
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Ipsos MORI. (April 9, 2020). Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2020, by age (in percentage) [Graph]. In Statista. Retrieved July 17, 2024, from https://www.statista.com/statistics/1042206/voice-activated-speaker-ownership-rate-by-age/
Ipsos MORI. "Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2020, by age (in percentage)." Chart. April 9, 2020. Statista. Accessed July 17, 2024. https://www.statista.com/statistics/1042206/voice-activated-speaker-ownership-rate-by-age/
Ipsos MORI. (2020). Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2020, by age (in percentage). Statista. Statista Inc.. Accessed: July 17, 2024. https://www.statista.com/statistics/1042206/voice-activated-speaker-ownership-rate-by-age/
Ipsos MORI. "Voice Activated (Smart) Speaker Ownership in Great Britain (Gb) during First Quarter 2020, by Age (in Percentage)." Statista, Statista Inc., 9 Apr 2020, https://www.statista.com/statistics/1042206/voice-activated-speaker-ownership-rate-by-age/
Ipsos MORI, Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2020, by age (in percentage) Statista, https://www.statista.com/statistics/1042206/voice-activated-speaker-ownership-rate-by-age/ (last visited July 17, 2024)
Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2020, by age (in percentage) [Graph], Ipsos MORI, April 9, 2020. [Online]. Available: https://www.statista.com/statistics/1042206/voice-activated-speaker-ownership-rate-by-age/