Influential categories of traditional advertising in Russia 2018

Published by A. Melkadze, Nov 12, 2020
In 2018, about 40 percent of Russians still found traditional TV ads to be one of the most effective medium for marketing. Ads with celebrities also made it in top three, with 17 percent of the respondents naming it as an influential type of advertisement.

Customer opinion on the most effective types of traditional advertising in Russia in 2018*

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Source

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Release date

2019

Region

Russia

Survey time period

2018

Number of respondents

696**

Age group

17 years and older

Method of interview

Online survey

Supplementary notes

* The original question was formulated by the source as follows: "Which types of advertisements do you find most influential? - Ranked top 3."
** Refers to the number of respondents in Russia. The total count of Global Consumer Insights Survey was 21,480.

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