In 2018, about 40 percent of Russians still found traditional TV ads to be one of the most effective medium for marketing. Ads with celebrities also made it in top three, with 17 percent of the respondents naming it as an influential type of advertisement.
Customer opinion on the most effective types of traditional advertising in Russia in 2018*
* The original question was formulated by the source as follows: "Which types of advertisements do you find most influential? - Ranked top 3."
** Refers to the number of respondents in Russia. The total count of Global Consumer Insights Survey was 21,480.
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PwC. (November 1, 2019). Customer opinion on the most effective types of traditional advertising in Russia in 2018* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1042165/russia-most-effective-types-of-traditional-advertising/
PwC. "Customer opinion on the most effective types of traditional advertising in Russia in 2018*." Chart. November 1, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1042165/russia-most-effective-types-of-traditional-advertising/
PwC. (2019). Customer opinion on the most effective types of traditional advertising in Russia in 2018*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1042165/russia-most-effective-types-of-traditional-advertising/
PwC. "Customer Opinion on The Most Effective Types of Traditional Advertising in Russia in 2018*." Statista, Statista Inc., 1 Nov 2019, https://www.statista.com/statistics/1042165/russia-most-effective-types-of-traditional-advertising/
PwC, Customer opinion on the most effective types of traditional advertising in Russia in 2018* Statista, https://www.statista.com/statistics/1042165/russia-most-effective-types-of-traditional-advertising/ (last visited December 22, 2024)
Customer opinion on the most effective types of traditional advertising in Russia in 2018* [Graph], PwC, November 1, 2019. [Online]. Available: https://www.statista.com/statistics/1042165/russia-most-effective-types-of-traditional-advertising/
