In the United Kingdom (UK), millennials and Gen Z complained about or to a brand on social media more than any other generational groups in 2019. According to the results of a 2019 survey carried out by Attest, while half of the millennials surveyed for this study went to a brand on social media, only about a quarter of Gen Xers did so.
Have you complained about (or to) a brand on social media in the last 6 months?
* The source adds the following note: "The 1000 respondent sample is nationally representative of the UK’s working age population, in terms of age, gender and home location."
The generational definitions are: Gen Z: Aged 18-24; Millennials:
Aged 25-39; Gen X: Aged 40-54; Boomers: Aged 55-64
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Attest. (June 24, 2019). Have you complained about (or to) a brand on social media in the last 6 months? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1042105/share-of-consumers-who-complained-about-a-brand-on-social-media-united-kingdom-uk/
Attest. "Have you complained about (or to) a brand on social media in the last 6 months?." Chart. June 24, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1042105/share-of-consumers-who-complained-about-a-brand-on-social-media-united-kingdom-uk/
Attest. (2019). Have you complained about (or to) a brand on social media in the last 6 months?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1042105/share-of-consumers-who-complained-about-a-brand-on-social-media-united-kingdom-uk/
Attest. "Have You Complained about (or To) a Brand on Social Media in The Last 6 Months?." Statista, Statista Inc., 24 Jun 2019, https://www.statista.com/statistics/1042105/share-of-consumers-who-complained-about-a-brand-on-social-media-united-kingdom-uk/
Attest, Have you complained about (or to) a brand on social media in the last 6 months? Statista, https://www.statista.com/statistics/1042105/share-of-consumers-who-complained-about-a-brand-on-social-media-united-kingdom-uk/ (last visited December 21, 2024)
Have you complained about (or to) a brand on social media in the last 6 months? [Graph], Attest, June 24, 2019. [Online]. Available: https://www.statista.com/statistics/1042105/share-of-consumers-who-complained-about-a-brand-on-social-media-united-kingdom-uk/
