Main reasons to use Korean beauty products among males Philippines 2021

Published by
Christy Balita,
Jan 18, 2022
According to a July 2021 survey conducted by Rakuten Insight, 52 percent of male respondents in the Philippines stated that they used Korean beauty products because they were more effective and produced better results over other commercial beauty products in the market. In another survey, the majority of female respondents shared the same opinion.

Main reasons to use Korean beauty products over other commercial beauty products among male consumers in the Philippines in 2021

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Release date

October 2021

Region

Philippines

Survey time period

July 8 to 30, 2021

Number of respondents

1,166 respondents

Age group

16 years and older

Special properties

Filipino consumers

Method of interview

Online survey

Supplementary notes

Original question: Why do you use Korean beauty products over other commercial beauty products? (choose up to three options)

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