In a 2018 survey, 83 percent of global advertising professionals from the financial sector said they were using YouTube or Google Display to advertise their products and services. The average usage rate for these channels was 78 percent that year.
Paid digital advertising channels used by advertising professionals in selected industries worldwide as of April 2018
Characteristic
Paid social
YouTube/Google Display
Mobile in-app
Paid search (SEM)
SMS/MMS
Other display
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Marin Software. (June 22, 2018). Paid digital advertising channels used by advertising professionals in selected industries worldwide as of April 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1042037/paid-digital-ad-channels-used-in-selected-industries-worldwide/
Marin Software. "Paid digital advertising channels used by advertising professionals in selected industries worldwide as of April 2018 ." Chart. June 22, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1042037/paid-digital-ad-channels-used-in-selected-industries-worldwide/
Marin Software. (2018). Paid digital advertising channels used by advertising professionals in selected industries worldwide as of April 2018 . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1042037/paid-digital-ad-channels-used-in-selected-industries-worldwide/
Marin Software. "Paid Digital Advertising Channels Used by Advertising Professionals in Selected Industries Worldwide as of April 2018 ." Statista, Statista Inc., 22 Jun 2018, https://www.statista.com/statistics/1042037/paid-digital-ad-channels-used-in-selected-industries-worldwide/
Marin Software, Paid digital advertising channels used by advertising professionals in selected industries worldwide as of April 2018 Statista, https://www.statista.com/statistics/1042037/paid-digital-ad-channels-used-in-selected-industries-worldwide/ (last visited July 22, 2024)
Paid digital advertising channels used by advertising professionals in selected industries worldwide as of April 2018 [Graph], Marin Software, June 22, 2018. [Online]. Available: https://www.statista.com/statistics/1042037/paid-digital-ad-channels-used-in-selected-industries-worldwide/