Main reasons to use Korean beauty products among females Philippines 2021

Published by
Christy Balita,
Nov 2, 2021
According to a July 2021 survey conducted by Rakuten Insight, 62 percent of female Filipino respondents stated that they used Korean beauty products because they were more effective and produced better results compared to other commercial beauty products in the market. The respondents also claimed that Korean beauty products suited their skin more than other commercial beauty products and the ingredients were of better quality.

Main reasons to use Korean beauty products over other commercial beauty products among female consumers in the Philippines in 2021

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Release date

October 2021

Region

Philippines

Survey time period

July 8 to 30, 2021

Number of respondents

4,517 respondents

Age group

16 years and older

Special properties

Filipino consumers

Method of interview

Online survey

Supplementary notes

Original question: Why do you use Korean beauty products over other commercial beauty products? (choose up to three options)

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