Share of Korean beauty products in skincare routine among consumers Philippines 2021

Published by
Christy Balita,
Jan 18, 2022
According to a July 2021 survey conducted by Rakuten Insight, approximately 37 percent of respondents in the Philippines stated that around 25 to 50 percent of their skincare routine consisted of Korean beauty products. The popularity of Korean beauty products led to the import surge in the country.

Share of Korean beauty products in the skincare routine among consumers in the Philippines in 2021

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Release date

October 2021

Region

Philippines

Survey time period

July 8 to July 30, 2021

Number of respondents

5,683 respondents

Age group

16 years and older

Special properties

Filipino consumers

Method of interview

Online survey

Supplementary notes

Original question: How much of your skincare routine consists of Korean beauty products?

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