In 2018, retail companies in the United States spent nine million U.S. dollars on TV advertising related to Cyber Monday. This was 10 million dollars less compared to their investment in Cyber Monday TV ads in 2017.
Cyber Monday TV advertising spending in the United States in 2017 and 2018
(in million U.S. dollars)
Characteristic
Advertising spending in million U.S. dollars
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Marketing Dive. (December 18, 2018). Cyber Monday TV advertising spending in the United States in 2017 and 2018 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/
Marketing Dive. "Cyber Monday TV advertising spending in the United States in 2017 and 2018 (in million U.S. dollars)." Chart. December 18, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/
Marketing Dive. (2018). Cyber Monday TV advertising spending in the United States in 2017 and 2018 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/
Marketing Dive. "Cyber Monday Tv Advertising Spending in The United States in 2017 and 2018 (in Million U.S. Dollars)." Statista, Statista Inc., 18 Dec 2018, https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/
Marketing Dive, Cyber Monday TV advertising spending in the United States in 2017 and 2018 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/ (last visited August 25, 2024)
Cyber Monday TV advertising spending in the United States in 2017 and 2018 (in million U.S. dollars) [Graph], Marketing Dive, December 18, 2018. [Online]. Available: https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/