In 2018, retail companies in the United States spent nine million U.S. dollars on TV advertising related to Cyber Monday. This was 10 million dollars less compared to their investment in Cyber Monday TV ads in 2017.
Cyber Monday TV advertising spending in the United States in 2017 and 2018
(in million U.S. dollars)
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Marketing Dive. (December 18, 2018). Cyber Monday TV advertising spending in the United States in 2017 and 2018 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/
Marketing Dive. "Cyber Monday TV advertising spending in the United States in 2017 and 2018 (in million U.S. dollars)." Chart. December 18, 2018. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/
Marketing Dive. (2018). Cyber Monday TV advertising spending in the United States in 2017 and 2018 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/
Marketing Dive. "Cyber Monday Tv Advertising Spending in The United States in 2017 and 2018 (in Million U.S. Dollars)." Statista, Statista Inc., 18 Dec 2018, https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/
Marketing Dive, Cyber Monday TV advertising spending in the United States in 2017 and 2018 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/ (last visited November 17, 2024)
Cyber Monday TV advertising spending in the United States in 2017 and 2018 (in million U.S. dollars) [Graph], Marketing Dive, December 18, 2018. [Online]. Available: https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/
