In 2018, retail companies in the United States spent nine million U.S. dollars on TV advertising related to Cyber Monday. This was 10 million dollars less compared to their investment in Cyber Monday TV ads in 2017.
Cyber Monday TV advertising spending in the United States in 2017 and 2018
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Marketing Dive. (December 18, 2018). Cyber Monday TV advertising spending in the United States in 2017 and 2018 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/
Marketing Dive. "Cyber Monday TV advertising spending in the United States in 2017 and 2018 (in million U.S. dollars)." Chart. December 18, 2018. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/
Marketing Dive. (2018). Cyber Monday TV advertising spending in the United States in 2017 and 2018 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/
Marketing Dive. "Cyber Monday Tv Advertising Spending in The United States in 2017 and 2018 (in Million U.S. Dollars)." Statista, Statista Inc., 18 Dec 2018, https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/
Marketing Dive, Cyber Monday TV advertising spending in the United States in 2017 and 2018 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/ (last visited December 18, 2024)
Cyber Monday TV advertising spending in the United States in 2017 and 2018 (in million U.S. dollars) [Graph], Marketing Dive, December 18, 2018. [Online]. Available: https://www.statista.com/statistics/1041977/cyber-monday-tv-ad-spend-us/
