In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 61 percent of male Malaysian respondents would try a Korean beauty product if it was recommended to them by family and friends. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.
Factors influencing male consumers to try Korean beauty products in Malaysia as of July 2021
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Rakuten Insight. (October 11, 2021). Factors influencing male consumers to try Korean beauty products in Malaysia as of July 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1041955/malaysia-factors-influencing-male-consumers-to-try-k-beauty-products/
Rakuten Insight. "Factors influencing male consumers to try Korean beauty products in Malaysia as of July 2021." Chart. October 11, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1041955/malaysia-factors-influencing-male-consumers-to-try-k-beauty-products/
Rakuten Insight. (2021). Factors influencing male consumers to try Korean beauty products in Malaysia as of July 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1041955/malaysia-factors-influencing-male-consumers-to-try-k-beauty-products/
Rakuten Insight. "Factors Influencing Male Consumers to Try Korean Beauty Products in Malaysia as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041955/malaysia-factors-influencing-male-consumers-to-try-k-beauty-products/
Rakuten Insight, Factors influencing male consumers to try Korean beauty products in Malaysia as of July 2021 Statista, https://www.statista.com/statistics/1041955/malaysia-factors-influencing-male-consumers-to-try-k-beauty-products/ (last visited December 22, 2024)
Factors influencing male consumers to try Korean beauty products in Malaysia as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041955/malaysia-factors-influencing-male-consumers-to-try-k-beauty-products/
