In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 45 percent of male respondents in Singapore who used Korean beauty products, said that they get information on such products from online advertisements. E-commerce websites as well as recommendations from family and friends were also an effective sources of information for 43 percent of the respondents. K-beauty is increasing in popularity, especially in Asia, and brands should look into investing more in digital advertising to reach out further in this market.
Information channels used by male respondents for the latest Korean beauty trends and products in Singapore as of July 2021
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Rakuten Insight. (October 11, 2021). Information channels used by male respondents for the latest Korean beauty trends and products in Singapore as of July 2021 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1041919/singapore-korean-beauty-trends-source-male-respondents/
Rakuten Insight. "Information channels used by male respondents for the latest Korean beauty trends and products in Singapore as of July 2021." Chart. October 11, 2021. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1041919/singapore-korean-beauty-trends-source-male-respondents/
Rakuten Insight. (2021). Information channels used by male respondents for the latest Korean beauty trends and products in Singapore as of July 2021. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1041919/singapore-korean-beauty-trends-source-male-respondents/
Rakuten Insight. "Information Channels Used by Male Respondents for The Latest Korean Beauty Trends and Products in Singapore as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041919/singapore-korean-beauty-trends-source-male-respondents/
Rakuten Insight, Information channels used by male respondents for the latest Korean beauty trends and products in Singapore as of July 2021 Statista, https://www.statista.com/statistics/1041919/singapore-korean-beauty-trends-source-male-respondents/ (last visited November 04, 2024)
Information channels used by male respondents for the latest Korean beauty trends and products in Singapore as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041919/singapore-korean-beauty-trends-source-male-respondents/