Information sources on K-beauty trends Singapore 2021

Published by
R. Hirschmann,
May 29, 2024
In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 44 percent of Singaporean respondents who used Korean beauty products, said that they get information on such products from online advertisements. Recommendations from family and friends of such products were also effective sources of information for 43 percent of the respondents. K-beauty is increasing in popularity, especially in Asia, and brands should look into investing more in digital advertising to reach out further in this market.

Information channels for the latest Korean beauty trends and products in Singapore as of July 2021

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Release date

October 2021

Region

Singapore

Survey time period

July 8 to 30, 2021

Number of respondents

2,450 respondents

Age group

16 years and older

Special properties

respondents who used Korean beauty products

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"Where do you usually get information on the latest Korean Beauty skincare products and trends from?"

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