In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 45 percent of male respondents in Singapore who used Korean beauty products, said that they used the products because the products were better suited for their skin. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.
Reasons for using Korean beauty products among male respondents in Singapore as of July 2021
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Share of male respondents
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Rakuten Insight. (October 11, 2021). Reasons for using Korean beauty products among male respondents in Singapore as of July 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1041888/singapore-reasons-to-use-korean-beauty-products-male-respondents/
Rakuten Insight. "Reasons for using Korean beauty products among male respondents in Singapore as of July 2021." Chart. October 11, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1041888/singapore-reasons-to-use-korean-beauty-products-male-respondents/
Rakuten Insight. (2021). Reasons for using Korean beauty products among male respondents in Singapore as of July 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1041888/singapore-reasons-to-use-korean-beauty-products-male-respondents/
Rakuten Insight. "Reasons for Using Korean Beauty Products among Male Respondents in Singapore as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041888/singapore-reasons-to-use-korean-beauty-products-male-respondents/
Rakuten Insight, Reasons for using Korean beauty products among male respondents in Singapore as of July 2021 Statista, https://www.statista.com/statistics/1041888/singapore-reasons-to-use-korean-beauty-products-male-respondents/ (last visited August 24, 2024)
Reasons for using Korean beauty products among male respondents in Singapore as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041888/singapore-reasons-to-use-korean-beauty-products-male-respondents/