In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 52 percent of male respondents in Malaysia who used Korean beauty products, said that they get information on such products from social media beauty influencers. Online advertisements of such products were also effective sources of information for 50 percent of the male respondents. K-beauty is increasing in popularity, especially in Asia, and brands should look into investing more in digital advertising to reach out further in this market.
Information channels used by male respondents for the latest Korean beauty trends and products in Malaysia as of July 2021
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Rakuten Insight. (October 11, 2021). Information channels used by male respondents for the latest Korean beauty trends and products in Malaysia as of July 2021 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1041760/malaysia-korean-beauty-trends-source-male-respondents/
Rakuten Insight. "Information channels used by male respondents for the latest Korean beauty trends and products in Malaysia as of July 2021." Chart. October 11, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1041760/malaysia-korean-beauty-trends-source-male-respondents/
Rakuten Insight. (2021). Information channels used by male respondents for the latest Korean beauty trends and products in Malaysia as of July 2021. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1041760/malaysia-korean-beauty-trends-source-male-respondents/
Rakuten Insight. "Information Channels Used by Male Respondents for The Latest Korean Beauty Trends and Products in Malaysia as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041760/malaysia-korean-beauty-trends-source-male-respondents/
Rakuten Insight, Information channels used by male respondents for the latest Korean beauty trends and products in Malaysia as of July 2021 Statista, https://www.statista.com/statistics/1041760/malaysia-korean-beauty-trends-source-male-respondents/ (last visited November 23, 2024)
Information channels used by male respondents for the latest Korean beauty trends and products in Malaysia as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041760/malaysia-korean-beauty-trends-source-male-respondents/
