In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 58 percent of female respondents in Malaysia who used Korean beauty products, said that they get information on such products from social media beauty influencers. Online advertisements of such products were the next most effective sources of information for 52 percent of the respondents. K-beauty is increasing in popularity, especially in Asia, and brands should look into investing more in digital advertising to reach out further in this market.
Information channels used by female respondents for the latest Korean beauty trends and products in Malaysia as of July 2021
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Rakuten Insight. (October 11, 2021). Information channels used by female respondents for the latest Korean beauty trends and products in Malaysia as of July 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1041755/malaysia-korean-beauty-trends-source-female-respondents/
Rakuten Insight. "Information channels used by female respondents for the latest Korean beauty trends and products in Malaysia as of July 2021." Chart. October 11, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1041755/malaysia-korean-beauty-trends-source-female-respondents/
Rakuten Insight. (2021). Information channels used by female respondents for the latest Korean beauty trends and products in Malaysia as of July 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1041755/malaysia-korean-beauty-trends-source-female-respondents/
Rakuten Insight. "Information Channels Used by Female Respondents for The Latest Korean Beauty Trends and Products in Malaysia as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041755/malaysia-korean-beauty-trends-source-female-respondents/
Rakuten Insight, Information channels used by female respondents for the latest Korean beauty trends and products in Malaysia as of July 2021 Statista, https://www.statista.com/statistics/1041755/malaysia-korean-beauty-trends-source-female-respondents/ (last visited December 22, 2024)
Information channels used by female respondents for the latest Korean beauty trends and products in Malaysia as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041755/malaysia-korean-beauty-trends-source-female-respondents/
