In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 53 percent of male respondents in Malaysia who do not use Korean beauty products, said that it was because there were too many different types of products to choose from. K-beauty is known for its innovative and varied skincare products and ingredients. While this might appeal to the beauty-savvy, the apparent complexity and variety of products might confuse and turn off a certain segment of consumers.
Reasons for not using Korean beauty products among male respondents in Malaysia as of July 2021
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Rakuten Insight. (October 11, 2021). Reasons for not using Korean beauty products among male respondents in Malaysia as of July 2021 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1041748/malaysia-reasons-not-to-use-korean-beauty-products-male-respondents/
Rakuten Insight. "Reasons for not using Korean beauty products among male respondents in Malaysia as of July 2021." Chart. October 11, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1041748/malaysia-reasons-not-to-use-korean-beauty-products-male-respondents/
Rakuten Insight. (2021). Reasons for not using Korean beauty products among male respondents in Malaysia as of July 2021. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1041748/malaysia-reasons-not-to-use-korean-beauty-products-male-respondents/
Rakuten Insight. "Reasons for Not Using Korean Beauty Products among Male Respondents in Malaysia as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041748/malaysia-reasons-not-to-use-korean-beauty-products-male-respondents/
Rakuten Insight, Reasons for not using Korean beauty products among male respondents in Malaysia as of July 2021 Statista, https://www.statista.com/statistics/1041748/malaysia-reasons-not-to-use-korean-beauty-products-male-respondents/ (last visited December 26, 2024)
Reasons for not using Korean beauty products among male respondents in Malaysia as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041748/malaysia-reasons-not-to-use-korean-beauty-products-male-respondents/
