In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 53 percent of female respondents in Malaysia who do not use Korean beauty products, said that it was because there were too many different types of products to choose from. K-beauty is known for its innovative and varied skincare products and ingredients. While this might appeal to the beauty-savvy, the apparent complexity and variety of products might confuse and turn off a certain segment of consumers.
Reasons for not using Korean beauty products among female respondents in Malaysia as of July 2021
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Rakuten Insight. (October 11, 2021). Reasons for not using Korean beauty products among female respondents in Malaysia as of July 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1041744/malaysia-reasons-not-to-use-korean-beauty-products-female-respondents/
Rakuten Insight. "Reasons for not using Korean beauty products among female respondents in Malaysia as of July 2021." Chart. October 11, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1041744/malaysia-reasons-not-to-use-korean-beauty-products-female-respondents/
Rakuten Insight. (2021). Reasons for not using Korean beauty products among female respondents in Malaysia as of July 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1041744/malaysia-reasons-not-to-use-korean-beauty-products-female-respondents/
Rakuten Insight. "Reasons for Not Using Korean Beauty Products among Female Respondents in Malaysia as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041744/malaysia-reasons-not-to-use-korean-beauty-products-female-respondents/
Rakuten Insight, Reasons for not using Korean beauty products among female respondents in Malaysia as of July 2021 Statista, https://www.statista.com/statistics/1041744/malaysia-reasons-not-to-use-korean-beauty-products-female-respondents/ (last visited December 21, 2024)
Reasons for not using Korean beauty products among female respondents in Malaysia as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041744/malaysia-reasons-not-to-use-korean-beauty-products-female-respondents/
