In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 49 percent of male respondents in Malaysia who used Korean beauty products, said that they used the products because the products were more effective and better suited for their skin. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.
Reasons for using Korean beauty products among male respondents in Malaysia as of July 2021
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Rakuten Insight. (October 11, 2021). Reasons for using Korean beauty products among male respondents in Malaysia as of July 2021 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1041738/malaysia-reasons-to-use-korean-beauty-products-male-respondents/
Rakuten Insight. "Reasons for using Korean beauty products among male respondents in Malaysia as of July 2021." Chart. October 11, 2021. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1041738/malaysia-reasons-to-use-korean-beauty-products-male-respondents/
Rakuten Insight. (2021). Reasons for using Korean beauty products among male respondents in Malaysia as of July 2021. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1041738/malaysia-reasons-to-use-korean-beauty-products-male-respondents/
Rakuten Insight. "Reasons for Using Korean Beauty Products among Male Respondents in Malaysia as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041738/malaysia-reasons-to-use-korean-beauty-products-male-respondents/
Rakuten Insight, Reasons for using Korean beauty products among male respondents in Malaysia as of July 2021 Statista, https://www.statista.com/statistics/1041738/malaysia-reasons-to-use-korean-beauty-products-male-respondents/ (last visited November 18, 2024)
Reasons for using Korean beauty products among male respondents in Malaysia as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041738/malaysia-reasons-to-use-korean-beauty-products-male-respondents/
