In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 42 percent of male respondents in Malaysia who used Korean beauty products, said that such products made up 25 to 50 percent of the beauty products that they owned. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.
Share of Korean beauty products out of the beauty products owned by male respondents in Malaysia as of July 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (October 11, 2021). Share of Korean beauty products out of the beauty products owned by male respondents in Malaysia as of July 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1041716/malaysia-korean-beauty-products-share-male-respondents/
Rakuten Insight. "Share of Korean beauty products out of the beauty products owned by male respondents in Malaysia as of July 2021." Chart. October 11, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1041716/malaysia-korean-beauty-products-share-male-respondents/
Rakuten Insight. (2021). Share of Korean beauty products out of the beauty products owned by male respondents in Malaysia as of July 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1041716/malaysia-korean-beauty-products-share-male-respondents/
Rakuten Insight. "Share of Korean Beauty Products out of The Beauty Products Owned by Male Respondents in Malaysia as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041716/malaysia-korean-beauty-products-share-male-respondents/
Rakuten Insight, Share of Korean beauty products out of the beauty products owned by male respondents in Malaysia as of July 2021 Statista, https://www.statista.com/statistics/1041716/malaysia-korean-beauty-products-share-male-respondents/ (last visited December 21, 2024)
Share of Korean beauty products out of the beauty products owned by male respondents in Malaysia as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041716/malaysia-korean-beauty-products-share-male-respondents/
