In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 39 percent of respondents in Malaysia who used Korean beauty products, said that such products made up 25 to 50 percent of the beauty products that they owned. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.
Share of Korean beauty products out of the beauty products owned by Malaysian respondents as of July 2021
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Rakuten Insight. (October 11, 2021). Share of Korean beauty products out of the beauty products owned by Malaysian respondents as of July 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1041715/malaysia-korean-beauty-products-share/
Rakuten Insight. "Share of Korean beauty products out of the beauty products owned by Malaysian respondents as of July 2021." Chart. October 11, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1041715/malaysia-korean-beauty-products-share/
Rakuten Insight. (2021). Share of Korean beauty products out of the beauty products owned by Malaysian respondents as of July 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1041715/malaysia-korean-beauty-products-share/
Rakuten Insight. "Share of Korean Beauty Products out of The Beauty Products Owned by Malaysian Respondents as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041715/malaysia-korean-beauty-products-share/
Rakuten Insight, Share of Korean beauty products out of the beauty products owned by Malaysian respondents as of July 2021 Statista, https://www.statista.com/statistics/1041715/malaysia-korean-beauty-products-share/ (last visited December 30, 2024)
Share of Korean beauty products out of the beauty products owned by Malaysian respondents as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041715/malaysia-korean-beauty-products-share/
