In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 56 percent of female respondents in Malaysia said that they used Korean beauty and skincare products. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years, especially in Asia. K-beauty products were perceived by Asian customers to better meet their skincare needs.
Origins of skincare products used by female respondents in Malaysia as of July 2021
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Share of female respondents
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Rakuten Insight. (October 11, 2021). Origins of skincare products used by female respondents in Malaysia as of July 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1041706/malaysia-skincare-products-used-by-origin-by-female-respondents/
Rakuten Insight. "Origins of skincare products used by female respondents in Malaysia as of July 2021." Chart. October 11, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1041706/malaysia-skincare-products-used-by-origin-by-female-respondents/
Rakuten Insight. (2021). Origins of skincare products used by female respondents in Malaysia as of July 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1041706/malaysia-skincare-products-used-by-origin-by-female-respondents/
Rakuten Insight. "Origins of Skincare Products Used by Female Respondents in Malaysia as of July 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041706/malaysia-skincare-products-used-by-origin-by-female-respondents/
Rakuten Insight, Origins of skincare products used by female respondents in Malaysia as of July 2021 Statista, https://www.statista.com/statistics/1041706/malaysia-skincare-products-used-by-origin-by-female-respondents/ (last visited July 22, 2024)
Origins of skincare products used by female respondents in Malaysia as of July 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041706/malaysia-skincare-products-used-by-origin-by-female-respondents/