Information sources for male respondents on K-beauty trends Indonesia 2021

Published by Hanadian Nurhayati-Wolff, Nov 10, 2021
In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 57 percent of male respondents in Indonesia who used Korean beauty products, said that they get information on such products from social media beauty influencers and e-commerce websites. By comparison, female respondents relied more on social media influencers, e-commerce websites, and family and friends recommendations. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years.

Information channels used by male respondents for the latest Korean beauty trends and products in Indonesia as of July 2021

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Release date

October 2021

Region

Indonesia

Survey time period

July 8 to 30, 2021

Number of respondents

918 respondents

Age group

16 years and older

Special properties

male respondents who used Korean beauty products

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"Where do you usually get information on the latest Korean Beauty skincare products and trends from?"

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