Customer retention rates are highest in the media and professional services industries, with a 2018 survey of businesses worldwide finding a customer retention rate of 84 percent in both of these industries. The industry with the lowest customer retention rate was hospitality, travel and restaurants with 55 percent.
Customer retention rate of businesses worldwide in 2018, by industry
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CustomerGauge. (May 31, 2018). Customer retention rate of businesses worldwide in 2018, by industry [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1041645/customer-retention-rates-by-industry-worldwide/
CustomerGauge. "Customer retention rate of businesses worldwide in 2018, by industry." Chart. May 31, 2018. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1041645/customer-retention-rates-by-industry-worldwide/
CustomerGauge. (2018). Customer retention rate of businesses worldwide in 2018, by industry. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1041645/customer-retention-rates-by-industry-worldwide/
CustomerGauge. "Customer Retention Rate of Businesses Worldwide in 2018, by Industry." Statista, Statista Inc., 31 May 2018, https://www.statista.com/statistics/1041645/customer-retention-rates-by-industry-worldwide/
CustomerGauge, Customer retention rate of businesses worldwide in 2018, by industry Statista, https://www.statista.com/statistics/1041645/customer-retention-rates-by-industry-worldwide/ (last visited December 30, 2024)
Customer retention rate of businesses worldwide in 2018, by industry [Graph], CustomerGauge, May 31, 2018. [Online]. Available: https://www.statista.com/statistics/1041645/customer-retention-rates-by-industry-worldwide/
