Reasons for using K-beauty products Indonesia 2021

Published by Hanadian Nurhayati-Wolff, Nov 10, 2021
In a survey on skincare and beauty products conducted by Rakuten Insight, as of July 2021, 50 percent of respondents in Indonesia who used Korean beauty products, said that they used the products because the products were better suited for their skin. Korean beauty products, also known as K-beauty, has gained in popularity and market share over the years. This is especially so in Asia, where such products are seen as being more suited to Asian skin.

Reasons for using Korean beauty products in Indonesia as of July 2021

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Release date

October 2021

Region

Indonesia

Survey time period

July 8 to 30, 2021

Number of respondents

3,112 respondents

Age group

16 years and older

Special properties

respondents who used Korean beauty products

Method of interview

Online survey

Supplementary notes

The question asked was as follows:
"Why do you use Korean beauty products over other commercial beauty products? (choose up to three options)."

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