Most popular metrics for measuring customer experience worldwide 2018

Published by

Jul 6, 2022

According to a 2018 survey of businesses worldwide, the most popular metric for measuring customer experience is the Net Promotor Score, with 89 percent of respondents using this metric. Of the businesses surveyed, only three percent did not use a customer satisfaction metric.

Most popular customer experience metrics used by businesses worldwide in 2018

Characteristic	Share of respondents
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Release date

May 2018

More information

Region

Worldwide

Survey time period

2018

Number of respondents

468 respondents

Special properties

B2B and B2C businesses

Supplementary notes

Survey method and time period not provided by the source.
Multiple answers were possible.

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