According to a 2018 survey of businesses worldwide, the most popular metric for measuring customer experience is the Net Promotor Score, with 89 percent of respondents using this metric. Of the businesses surveyed, only three percent did not use a customer satisfaction metric.
Most popular customer experience metrics used by businesses worldwide in 2018
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Most popular customer experience metrics used by businesses worldwide in 2018
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CustomerGauge. (May 31, 2018). Most popular customer experience metrics used by businesses worldwide in 2018 [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1041638/most-popular-metrics-to-measure-customer-experience/
CustomerGauge. "Most popular customer experience metrics used by businesses worldwide in 2018." Chart. May 31, 2018. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1041638/most-popular-metrics-to-measure-customer-experience/
CustomerGauge. (2018). Most popular customer experience metrics used by businesses worldwide in 2018. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1041638/most-popular-metrics-to-measure-customer-experience/
CustomerGauge. "Most Popular Customer Experience Metrics Used by Businesses Worldwide in 2018." Statista, Statista Inc., 31 May 2018, https://www.statista.com/statistics/1041638/most-popular-metrics-to-measure-customer-experience/
CustomerGauge, Most popular customer experience metrics used by businesses worldwide in 2018 Statista, https://www.statista.com/statistics/1041638/most-popular-metrics-to-measure-customer-experience/ (last visited April 26, 2025)
Most popular customer experience metrics used by businesses worldwide in 2018 [Graph], CustomerGauge, May 31, 2018. [Online]. Available: https://www.statista.com/statistics/1041638/most-popular-metrics-to-measure-customer-experience/
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