Overwhelmingly the most popular channel used for customer satisfaction and Net Promoter Score surveys by businesses worldwide is email, with 73 percent of businesses in a 2018 survey reporting that they use this channel. This compares to 23 percent of respondents who use phone surveys - down from 37 percent of respondents in the same survey held in 2016.
Most popular survey channels used for Net Promoter Score and customer satisfaction programs worldwide in 2016 and 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CustomerGauge. (May 31, 2018). Most popular survey channels used for Net Promoter Score and customer satisfaction programs worldwide in 2016 and 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1041584/most-popular-channels-for-nps-and-customer-satisfaction-surveys/
CustomerGauge. "Most popular survey channels used for Net Promoter Score and customer satisfaction programs worldwide in 2016 and 2018." Chart. May 31, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1041584/most-popular-channels-for-nps-and-customer-satisfaction-surveys/
CustomerGauge. (2018). Most popular survey channels used for Net Promoter Score and customer satisfaction programs worldwide in 2016 and 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1041584/most-popular-channels-for-nps-and-customer-satisfaction-surveys/
CustomerGauge. "Most Popular Survey Channels Used for Net Promoter Score and Customer Satisfaction Programs Worldwide in 2016 and 2018." Statista, Statista Inc., 31 May 2018, https://www.statista.com/statistics/1041584/most-popular-channels-for-nps-and-customer-satisfaction-surveys/
CustomerGauge, Most popular survey channels used for Net Promoter Score and customer satisfaction programs worldwide in 2016 and 2018 Statista, https://www.statista.com/statistics/1041584/most-popular-channels-for-nps-and-customer-satisfaction-surveys/ (last visited December 22, 2024)
Most popular survey channels used for Net Promoter Score and customer satisfaction programs worldwide in 2016 and 2018 [Graph], CustomerGauge, May 31, 2018. [Online]. Available: https://www.statista.com/statistics/1041584/most-popular-channels-for-nps-and-customer-satisfaction-surveys/
