According to a study conducted from 2017 to 2018 of over 45,000 businesses across various industries, 75 percent of Google My Business (GMB) listing views were on Google Search and 25 percent were Google Maps views.
Distribution of Maps and Search views per Google My Business (GMB) listing as of December 2018
The study is based on results from data for 45,624 local businesses across 36 industries in the United States, Canada, Australia, and the United Kingdom. This included 32,843 businesses in the US, 2,913 in Canada, 3,857 in Australia, and 5,651 in the UK.
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BrightLocal. (July 15, 2019). Distribution of Maps and Search views per Google My Business (GMB) listing as of December 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1041432/maps-vs-search-views-distribution-per-gmb-listing/
BrightLocal. "Distribution of Maps and Search views per Google My Business (GMB) listing as of December 2018." Chart. July 15, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1041432/maps-vs-search-views-distribution-per-gmb-listing/
BrightLocal. (2019). Distribution of Maps and Search views per Google My Business (GMB) listing as of December 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1041432/maps-vs-search-views-distribution-per-gmb-listing/
BrightLocal. "Distribution of Maps and Search Views per Google My Business (Gmb) Listing as of December 2018." Statista, Statista Inc., 15 Jul 2019, https://www.statista.com/statistics/1041432/maps-vs-search-views-distribution-per-gmb-listing/
BrightLocal, Distribution of Maps and Search views per Google My Business (GMB) listing as of December 2018 Statista, https://www.statista.com/statistics/1041432/maps-vs-search-views-distribution-per-gmb-listing/ (last visited July 22, 2024)
Distribution of Maps and Search views per Google My Business (GMB) listing as of December 2018 [Graph], BrightLocal, July 15, 2019. [Online]. Available: https://www.statista.com/statistics/1041432/maps-vs-search-views-distribution-per-gmb-listing/