Influencing factors to try Korean skincare products among females in Vietnam 2021

Published by
Minh-Ngoc Nguyen,
Jul 3, 2024
According to a survey conducted by Rakuten Insight in July 2021, 60 percent of the female Vietnamese respondents stated that positive reviews from their family and friends would influence them to try a Korean skincare product. Within the survey, the share of female respondents who used Korean beauty products was around 64 percent of all female respondents.

Main factors that would influence female consumers to try Korean skincare products in Vietnam in 2021

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Release date

October 2021

Region

Vietnam

Survey time period

July 8 to 30, 2021

Number of respondents

1,577 respondents

Age group

16 years and older

Special properties

among female respondents

Method of interview

Online survey

Supplementary notes

The survey was conducted between July 8 to 30, 2021 among a total of 3,261 Vietnamese respondents (1,753 female and 1,508 male respondents) aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand.

Original question: What would influence you to try a Korean beauty skincare product?

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