According to a survey conducted by Rakuten Insight in July 2021, 51 percent of the male Vietnamese respondents who did not use K-beauty products felt that there were too many different types of products to use in Korean beauty. Within the survey, the share of male respondents who used Korean beauty products was around 38 percent of all male respondents.
Main reasons for not using Korean beauty products among male Vietnamese consumers in 2021
Characteristic
Share of respondents
There are too many different types of products to use
51%
There are too many steps involved in Korean skincare routines
27%
I do not believe that Korean beauty products are better than other commercial beauty products
24%
I do not trust the brands as they are not as established as other commercial beauty products
among male respondents who do not use Korean beauty products
Method of interview
Online survey
Supplementary notes
The survey was conducted between July 8 to 30, 2021 among a total of 3,261 Vietnamese respondents (1,753 female and 1,508 male respondents) aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand.
Original question: Please choose the reason (s) why you do not use Korean beauty skincare products? (choose up to three options)
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Rakuten Insight. (October 11, 2021). Main reasons for not using Korean beauty products among male Vietnamese consumers in 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1041404/vietnam-main-reasons-against-using-korean-beauty-products-among-males/
Rakuten Insight. "Main reasons for not using Korean beauty products among male Vietnamese consumers in 2021." Chart. October 11, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1041404/vietnam-main-reasons-against-using-korean-beauty-products-among-males/
Rakuten Insight. (2021). Main reasons for not using Korean beauty products among male Vietnamese consumers in 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1041404/vietnam-main-reasons-against-using-korean-beauty-products-among-males/
Rakuten Insight. "Main Reasons for Not Using Korean Beauty Products among Male Vietnamese Consumers in 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041404/vietnam-main-reasons-against-using-korean-beauty-products-among-males/
Rakuten Insight, Main reasons for not using Korean beauty products among male Vietnamese consumers in 2021 Statista, https://www.statista.com/statistics/1041404/vietnam-main-reasons-against-using-korean-beauty-products-among-males/ (last visited December 21, 2024)
Main reasons for not using Korean beauty products among male Vietnamese consumers in 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041404/vietnam-main-reasons-against-using-korean-beauty-products-among-males/
