According to a survey conducted by Rakuten Insight in July 2021, 48 percent of the female Vietnamese respondents who did not use K-beauty products felt that there were too many different types of products to use in Korean beauty. Within the survey, the share of female respondents who used Korean beauty products was around 64 percent of all female respondents.
Main reasons for not using Korean beauty products among female Vietnamese consumers in 2021
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
among female respondents who do not use Korean beauty products
Method of interview
Online survey
Supplementary notes
The survey was conducted between July 8 to 30, 2021 among a total of 3,261 Vietnamese respondents (1,753 female and 1,508 male respondents) aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand.
Original question: Please choose the reason (s) why you do not use Korean beauty skincare products? (choose up to three options)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (October 11, 2021). Main reasons for not using Korean beauty products among female Vietnamese consumers in 2021 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1041399/vietnam-main-reasons-against-using-korean-beauty-products-among-females/
Rakuten Insight. "Main reasons for not using Korean beauty products among female Vietnamese consumers in 2021." Chart. October 11, 2021. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1041399/vietnam-main-reasons-against-using-korean-beauty-products-among-females/
Rakuten Insight. (2021). Main reasons for not using Korean beauty products among female Vietnamese consumers in 2021. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1041399/vietnam-main-reasons-against-using-korean-beauty-products-among-females/
Rakuten Insight. "Main Reasons for Not Using Korean Beauty Products among Female Vietnamese Consumers in 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041399/vietnam-main-reasons-against-using-korean-beauty-products-among-females/
Rakuten Insight, Main reasons for not using Korean beauty products among female Vietnamese consumers in 2021 Statista, https://www.statista.com/statistics/1041399/vietnam-main-reasons-against-using-korean-beauty-products-among-females/ (last visited July 03, 2024)
Main reasons for not using Korean beauty products among female Vietnamese consumers in 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041399/vietnam-main-reasons-against-using-korean-beauty-products-among-females/