Main reasons against using Korean beauty products among females in Vietnam 2021

Published by
Minh-Ngoc Nguyen,
Jul 3, 2024
According to a survey conducted by Rakuten Insight in July 2021, 48 percent of the female Vietnamese respondents who did not use K-beauty products felt that there were too many different types of products to use in Korean beauty. Within the survey, the share of female respondents who used Korean beauty products was around 64 percent of all female respondents.

Main reasons for not using Korean beauty products among female Vietnamese consumers in 2021

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Release date

October 2021

Region

Vietnam

Survey time period

July 8 to 30, 2021

Number of respondents

456 respondents

Age group

16 years and older

Special properties

among female respondents who do not use Korean beauty products

Method of interview

Online survey

Supplementary notes

The survey was conducted between July 8 to 30, 2021 among a total of 3,261 Vietnamese respondents (1,753 female and 1,508 male respondents) aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand.

Original question: Please choose the reason (s) why you do not use Korean beauty skincare products? (choose up to three options)

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