Main reasons to use Korean beauty products among females in Vietnam 2021

Published by
Minh-Ngoc Nguyen,
Jul 3, 2024
According to a survey conducted by Rakuten Insight in July 2021, 63 percent of the female Vietnamese respondents felt that K-beauty products were more suited to their skin. Most of the respondents stated that around one quarter to half of their skincare routine consisted of K-beauty products.

Main reasons to use Korean beauty products over other commercial beauty products among female Vietnamese consumers in 2021

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Release date

October 2021

Region

Vietnam

Survey time period

July 8 to 30, 2021

Number of respondents

1,121 respondents

Age group

16 years and older

Special properties

among female respondents who use Korean beauty products

Method of interview

Online survey

Supplementary notes

The survey was conducted between July 8 to 30, 2021 among a total of 3,261 Vietnamese respondents (1,753 female and 1,508 male respondents) aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand.

Original question: Why do you use Korean beauty products over other commercial beauty products? (choose up to three options)

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